The client is a British heritage brand and global marketer of premium tea, infusions and wellbeing beverages, with over three centuries of history and deep consumer trust across more than 100 countries. Operating under a federated business model, the company manages multiple brands and product lines across markets such as the UK & Ireland, Western Europe, Australia, North America and key Asian economies.
As consumer preferences shifted toward health, wellness and sustainable choices, the client accelerated its move from traditional B2B and partner‑led channels toward online, direct‑to‑consumer and omnichannel experiences. To support this pivot, leadership needed a modern data platform that could unify fragmented systems, enable rich revenue and brand performance analytics, and share insights securely across distributors, retailers and internal teams worldwide.