Explore how Nihilent designed and built a global data platform for a multi brand beverages and consumer goods business operating as a federation across seven markets, giving every leader one view of brand, channel and retailer performance.
Service
Data & Analytics; Consulting Services
Vertical
Energy
Region
Global
Tech Stack
Modern Data Platform, Business Performance Dashboards, Data Exchange Portal for External Point of Sale Data, Integration With ERP, Sales Planning, Trade Promotion Management and Supply Chain Systems
The client is a multi brand beverages and consumer goods business run as a federation across the UK and Ireland, Western Europe, Australia, North America, China, Thailand and India. It was shifting from business to business and partner sales toward online and direct to consumer, and repositioning its brands for health conscious consumers and sustainability expectations.
A federated business in the middle of a strategic shift needed one version of the truth across every brand and every market.
01
The business was moving away from a partner led sales model, and needed data to steer that change.
02
Brand strategy had to respond to health conscious consumers and sustainability expectations.
03
Each part of the federation ran its own business intelligence and analytics.
04
ERP, sales planning, trade promotion management, supply chain and third party data all sat apart.
05
Finance, marketing and sales leaders each needed a different view of the same business.
Nihilent designed and implemented a data platform built to serve global use cases and a data driven culture across the federation.
Modern Data Platform
Consolidated business intelligence and analytics across the federated business onto one platform.
Business Performance Dashboard
Delivered market headlines and channel, retailer and brand performance by net sales value and gross contribution.
Consumer and Category Insight
Added basket value and frequency, spend per consumer, new product and category performance, and ageing stock.
Revenue Management by Role
Built revenue, profitability and pricing views for finance, promotion analysis for marketing, and cross selling and price pack views for sales.
Data Exchange Portal
Made 1.8 TB of external point of sale data available to the business in minutes.
markets on a single data platform
of external point of sale data available in minutes
view of brand, channel and retailer performance
revenue management for finance, marketing and sales
BI and analytics across the federation
By bringing every brand and market onto one platform, Nihilent gave a federated consumer goods business the shared view it needed to steer a shift toward direct to consumer growth.
