Learn how a global lubricants and automotive fluids manufacturer partnered with Nihilent to build nRise - a modular platform that unifies distributor management, advanced analytics, field sales execution, incentives, forecasting, and spend analytics across more than 60 countries and 1,000+ distributors.
Service
Data & Analytics, Cloud Data Platforms, and nRise Distributor Experience Suite
Vertical
Energy and Automotive Lubricants
Region
Global (60+ Countries, 1,000+ Distributors and 1,000+ Sub‑distributors
Tech Stack
nRise (Distributor ERP, Analytics, Field Sales, Incentives), Global Data Lake, Time-Series Forecasting Models, Pricing and Spend Analytics
The client is a global lubricants brand within a diversified energy group, serving B2B and B2C customers through an indirect route-to-market model. Its network spans more than 60 countries, 1,000+ distributors, 1,000+ sub-distributors, and hundreds of thousands of influencers and retail outlets.
01
Complex indirect route-to-market model with limited visibility into secondary sales, inventory, and pricing at distributor and outlet level.
02
Fragmented tools for distributor operations, field sales, incentives, forecasting, and procurement, fed by 250+ source systems and 70+ AP systems.
03
High working capital tied up in inventory due to inaccurate demand forecasts, suboptimal replenishment, and frequent stock-out or overstock situations.
04
Limited ability to measure and reward micro-influencers (mechanics, retailers) or to run data-driven pricing and promotion decisions consistently across markets.
Nihilent implemented nRise - a unified, modular platform that digitizes distributor operations, analytics, field sales, incentives, and planning on a shared data foundation.
nRise Distributor Management System
Web-based ERP for distributors and sub-distributors to manage secondary sales, inventory, schemes, promotions, and reporting, backed by a central data repository and rural system support.
nRise Distributor Analytics
BI platform delivering configurable dashboards for demand, promotions, KPIs, and pricing, providing visibility into primary and secondary sales versus targets.
nRise Field Sales App
Mobile app for frontline and managers covering B2B and B2C streams, with sales performance dashboards, HSSE reports, visit capture, content, product trials, and prospecting workflows.
nRise Rewards (Incentive App)
QR-based coupon scanning app for mechanics and retailers to earn, track, and redeem incentives directly into bank accounts using IMPS.
Global Data Lake and Advanced Analytics
Data Lake integrating 250+ systems to support agile analytics, reporting, and high-value ad hoc analysis for speedier decisions and improved data quality.
Inventory Forecasting and Replenishment
Time-series forecasting and replenishment models using ARIMA, ETS, Holt-Winters, Croston, and moving averages for 1,300+ SKUs across 400 distributors and 25+ warehouses.
Procurement and Spend Analytics
Global spend analytics solution covering ~$70bn+ annual third-party spend from 70+ AP systems to improve contract compliance, reduce maverick spend, and monitor supplier performance.
Pricing Engine with Competitive Insights
Online pricing and value-positioning tools that relate customer prices to costs using public indices, competitive stats, and multi-parameter price optimization.
nRise supports distribution and analytics operations across 60+ countries, 1,000+ distributors, and 1,000+ sub-distributors on a common platform.
Distributor ERP and analytics provide unified visibility into primary and secondary performance, enabling richer distributor and channel discussions.
Incentive app serves more than 700,000 active micro-influencers, with 140,000-150,000 coupon scans per day and instant IMPS payouts.
Forecasting for 1,300+ SKUs delivers more than 80 percent forecast accuracy, 6‑month rolling forecasts, and integrated replenishment and buffer-stock planning for 400 distributors and 25+ warehouses.
More accurate forecasting and replenishment free working capital, reduce overstocking and stock-outs, and support year-on-year growth in indirect sales.
Spend analytics provides full visibility into ~$70bn+ global third-party spend, answering who buys what, from whom, at what price and quantity, and how it is delivered.
Pricing engine is live in more than 8 countries with 150+ daily concurrent users, supporting real-time, value-based pricing and better price-change transparency.
By deploying nRise as a unified distributor and analytics platform, the client turned a complex, distributor-led route-to-market into a data-driven, end-to-end digital ecosystem. Integrating ERP, analytics, mobile sales, incentives, forecasting, spend analytics, and pricing on a single foundation has improved visibility, profitability, and execution quality across the global lubricants value chain.
